Syllabus
&
Application
Free WordPress Website Development Course
Learn how to design, build, manage and launch professional WordPress websites and ecommerce stores through practical live online classes.
This course is designed for beginners, students, freelancers, job seekers, business owners and anyone who wants to start a career in website development.
No advanced coding experience is required.
Course Details
Course Fee: Free
Class Mode: Live Online Classes
Course Duration: 45 Days
Class Duration: 45 Minutes
Language: Easy English and Hindi
Level: Beginner to Practical Intermediate
What You Will Learn
By the end of this course, students will be able to:
- Understand how websites, domains and hosting work
- Install and configure WordPress
- Build professional business websites
- Design pages using Elementor
- Create responsive layouts for mobile, tablet and desktop
- Install and manage themes and plugins
- Create contact forms and WhatsApp integration
- Build blogs and manage content
- Improve basic website speed and security
- Configure Technical SEO fundamentals
- Build a complete WooCommerce ecommerce website
- Add products, categories, coupons and inventory
- Configure payments, shipping and taxes
- Test and launch a live website
- Manage and maintain WordPress websites
- Present completed projects to clients
Complete 45-Day Course Syllabus
Module 1: Website Development Fundamentals
Day 1: Introduction to Website Development
- What is a website?
- Static and dynamic websites
- Business, blog, portfolio and ecommerce websites
- Frontend, backend and database basics
- How a website works
Day 2: Domain and Hosting Fundamentals
- What is a domain name?
- What is website hosting?
- Domain extensions
- Shared, VPS and cloud hosting
- SSL certificates
- How domain and hosting connect
Day 3: Introduction to WordPress
- What is WordPress?
- WordPress.com versus WordPress.org
- Why businesses use WordPress
- WordPress features and limitations
- Types of websites built with WordPress
Day 4: WordPress Installation
- Installing WordPress through hosting
- Manual installation overview
- Database basics
- Admin login
- Important installation settings
Day 5: WordPress Dashboard
- Dashboard overview
- Posts and pages
- Media Library
- Comments
- Appearance
- Plugins
- Users
- Tools and settings
Module 2: WordPress Setup and Website Planning
Day 6: Website Planning
- Understanding business requirements
- Identifying the target audience
- Preparing the website sitemap
- Selecting required pages
- Planning the visitor journey
- Defining calls to action
Day 7: WordPress General Settings
- Website title and tagline
- Site URL
- Timezone and language
- Reading settings
- Discussion settings
- Permalink configuration
Day 8: WordPress Themes
- What is a WordPress theme?
- Free and premium themes
- Installing and activating themes
- Selecting a lightweight theme
- Theme customization basics
Day 9: WordPress Plugins
- What is a plugin?
- Installing and activating plugins
- Essential plugin categories
- Avoiding unnecessary plugins
- Plugin compatibility and security
Day 10: Creating Pages and Menus
- Creating website pages
- Adding headings and content
- Creating navigation menus
- Dropdown menus
- Header and footer navigation
- Page hierarchy
Module 3: Elementor Website Design
Day 11: Introduction to Elementor
- Installing Elementor
- Elementor interface
- Containers and sections
- Widgets
- Global settings
- Responsive controls
Day 12: Design Fundamentals
- Website colours
- Typography
- Spacing and alignment
- Visual hierarchy
- Brand consistency
- Avoiding cluttered design
Day 13: Building a Professional Header
- Logo placement
- Navigation menu
- CTA button
- Sticky header
- Mobile menu
- Header responsiveness
Day 14: Building a Homepage Hero Section
- Strong headline
- Supporting text
- Hero image
- CTA buttons
- Trust-building elements
- Mobile hero layout
Day 15: Building Service Sections
- Service cards
- Icons and images
- Feature lists
- Benefits versus features
- Linking service pages
- Conversion-focused service presentation
Day 16: Building an About Page
- Company introduction
- Founder section
- Mission and values
- Experience and credibility
- Team presentation
- About-page CTA
Day 17: Building a Services Page
- Service-page structure
- Target customer problems
- Deliverables
- Process
- FAQs
- Enquiry CTA
Day 18: Building a Contact Page
- Contact information
- Contact form
- Google Maps
- Phone and email links
- WhatsApp button
- Form confirmation message
Day 19: Building a Professional Footer
- Footer navigation
- Business information
- Social media links
- Policies
- Newsletter form
- Copyright information
Day 20: Mobile-Responsive Design
- Desktop, tablet and mobile views
- Responsive typography
- Image sizing
- Button alignment
- Mobile spacing
- Testing different screen sizes
Module 4: WordPress Content and Blogging
Day 21: WordPress Posts and Blog Setup
- Difference between pages and posts
- Creating a blog page
- Publishing articles
- Featured images
- Excerpts
- Author and publication details
Day 22: Categories and Tags
- Creating blog categories
- Using tags correctly
- Organizing website content
- Category archive pages
- Avoiding unnecessary categories
Day 23: Writing SEO-Friendly Blog Posts
- Selecting a topic
- Search intent
- Article structure
- Headings
- Internal links
- Calls to action
Day 24: Media and Image Management
- Uploading images
- Image dimensions
- Image compression
- File formats
- Image filenames
- ALT text and accessibility
Module 5: WooCommerce Ecommerce Development
Day 25: Introduction to WooCommerce
- What is WooCommerce?
- Ecommerce website requirements
- Installing WooCommerce
- Initial setup wizard
- Store information
- Currency and location settings
Day 26: Ecommerce Website Structure
- Shop page
- Product pages
- Product categories
- Cart
- Checkout
- My Account
- Customer journey planning
Day 27: Adding Simple Products
- Product title
- Product description
- Short description
- Price
- Sale price
- Product images
- Inventory and SKU
Day 28: Variable Products
- Product attributes
- Size and colour variations
- Variation pricing
- Variation images
- Stock management
- Product options
Day 29: Digital and Downloadable Products
- Creating virtual products
- Creating downloadable products
- Uploading digital files
- Download limits
- Download expiry
- Customer access
Day 30: Product Categories and Filters
- Creating product categories
- Subcategories
- Product tags
- Product attributes
- Search and filter functionality
- Improving product discovery
Day 31: Inventory Management
- Stock quantity
- Low-stock notifications
- Out-of-stock products
- Backorders
- SKU management
- Inventory reports
Day 32: Shopping Cart and Checkout
- Cart-page setup
- Checkout fields
- Guest checkout
- Account creation
- Order notes
- Checkout testing
Day 33: Payment Gateway Integration
- Online payment process
- Payment gateway requirements
- Cash on delivery
- Bank transfer
- Payment gateway configuration
- Test and live modes
Day 34: Shipping Configuration
- Shipping zones
- Flat-rate shipping
- Free shipping
- Local pickup
- Shipping classes
- Weight and location-based shipping overview
Day 35: Taxes and Invoices
- WooCommerce tax settings
- Tax-inclusive and exclusive pricing
- GST overview
- Invoice requirements
- Order confirmation
- Email invoice configuration
Day 36: Coupons and Discounts
- Percentage discounts
- Fixed-cart discounts
- Product-specific coupons
- Minimum order conditions
- Expiry dates
- Usage restrictions
Day 37: Ecommerce Order Management
- Managing new orders
- Processing and completed orders
- Cancelled and refunded orders
- Customer communication
- Order notes
- Basic refund process
Day 38: Ecommerce Product Page Optimization
- Product images
- Clear descriptions
- Trust signals
- Delivery information
- Returns and refunds
- Reviews
- Related and recommended products
Module 6: SEO, Speed, Security and Tracking
Day 39: WordPress SEO Fundamentals
- Introduction to SEO
- SEO titles
- Meta descriptions
- Heading structure
- XML sitemap
- Indexing basics
- Search Console overview
Day 40: Technical SEO Basics
- Clean URLs
- Permalink structure
- Canonical URLs
- Robots settings
- Broken links
- Internal linking
- Schema markup overview
Day 41: Website Speed Optimization
- Why website speed matters
- Google PageSpeed Insights
- Image optimization
- Caching
- Plugin and theme performance
- Lazy loading
- Hosting performance
Day 42: WordPress Security
- Strong passwords
- Admin-account protection
- WordPress updates
- Plugin and theme security
- SSL
- Login protection
- Malware and spam prevention
Day 43: Website Backup and Maintenance
- Website files and database
- Manual and automated backups
- Backup storage
- Restore process
- Plugin updates
- Website maintenance checklist
Day 44: Analytics and Conversion Tracking
- Introduction to Google Analytics
- Google Search Console
- Google Tag Manager overview
- Tracking visitors
- Form submission tracking
- Ecommerce conversion tracking
- Meta Pixel overview
Module 7: Final Project and Website Launch
Day 45: Final Website Review and Launch
- Complete website testing
- Mobile and desktop review
- Contact-form testing
- Checkout and payment testing
- Broken-link review
- Speed and security review
- Connecting domain and hosting
- Website launch
- Client handover and maintenance guidance
Practical Course Projects
Students will work on practical assignments throughout the programme.
Project 1: Professional Business Website
Students will build a complete business website including:
- Homepage
- About page
- Services page
- Blog
- Contact page
- Header and footer
- Contact form
- WhatsApp integration
- Mobile-responsive design
Project 2: WooCommerce Ecommerce Store
Students will build an ecommerce website including:
- Shop page
- Product categories
- Simple and variable products
- Cart and checkout
- Payment setup
- Shipping configuration
- Coupons
- Customer accounts
- Order-management system
Tools Covered in the Course
- WordPress
- Elementor
- WooCommerce
- Contact-form plugin
- SEO plugin
- Caching and speed tools
- Image-compression tools
- Security and backup tools
- Google PageSpeed Insights
- Google Analytics overview
- Google Search Console overview
- Google Tag Manager overview
- Meta Pixel overview
Who Can Join?
This course is suitable for:
- Students
- Beginners
- Job seekers
- Freelancers
- Business owners
- Digital marketers
- Graphic designers
- Social media managers
- Anyone interested in website development
Course Requirements
Students should have:
- A laptop or desktop computer
- A stable internet connection
- Basic computer knowledge
- A working email address
- Willingness to attend classes and complete assignments
No previous website-development or coding experience is required.
Course Benefits
- Live online classes
- Beginner-friendly teaching
- Practical website-development training
- Business website project
- Ecommerce website project
- Assignments and practice tasks
- Website launch guidance
- Freelancing and client-project overview
- Question-and-answer support during classes
Important Course Notice
This is a free training programme with limited seats.
Submitting an application does not automatically confirm admission. Applications may be reviewed based on availability, interest and readiness to complete the course.
Students are expected to attend classes regularly and complete practical assignments.
Any domain, hosting, premium theme, premium plugin or third-party service required for personal projects must be purchased separately by the student.
Application Section
Apply for the Free WordPress Website Development Course
Learn to build professional WordPress business websites and complete WooCommerce ecommerce stores through practical live online classes.
Duration: 45 Days
Course Fee: Free
Digital Marketing Specialist Course
Learn how to plan, execute, track and optimize complete digital marketing campaigns for businesses, brands and clients.
This 90-day live online course combines practical training in social media marketing, SEO, content creation, paid advertising, analytics, lead generation, AI tools and basic WordPress website management.
The course is designed for students, freelancers, job seekers, professionals, entrepreneurs and business owners who want practical digital marketing skills.
Course Details
Course Fee: ₹25,000
Class Mode: Live Online Classes
Course Duration: 90 Days
Class Duration: 45 Minutes
Language: Easy English and Hindi
Course Level: Beginner to Professional
Practical Training: Included
What You Will Learn
By the end of the course, students will be able to:
- Understand complete digital marketing fundamentals
- Conduct market, competitor and audience research
- Create customer personas and marketing strategies
- Build brand positioning and campaign messaging
- Manage Instagram, Facebook, LinkedIn and other platforms
- Create professional content calendars
- Write engaging social media and advertising copy
- Understand basic WordPress website management
- Build a basic landing page
- Perform keyword research and SEO audits
- Understand Technical SEO, AEO and GEO
- Set up Google Search campaigns
- Create and manage Meta advertising campaigns
- Generate and qualify business leads
- Track website traffic and conversions
- Use GA4, Google Tag Manager and Meta Pixel
- Create email and WhatsApp follow-up systems
- Use AI tools for research, content and productivity
- Prepare reports and optimize marketing performance
- Build complete strategies for clients and businesses
Complete 90-Day Syllabus
Module 1: Digital Marketing Fundamentals
Day 1: Introduction to Digital Marketing
- What is digital marketing?
- Traditional versus digital marketing
- Major digital marketing channels
- Organic and paid marketing
- Career and business opportunities
Day 2: Understanding the Digital Customer Journey
- Awareness, consideration and conversion
- Customer touchpoints
- Online buying behaviour
- Customer retention
- Marketing funnel fundamentals
Day 3: Digital Marketing Channels
- Search marketing
- Social media marketing
- Content marketing
- Email marketing
- Paid advertising
- Affiliate and influencer marketing
Day 4: Business Goals and Marketing Objectives
- Brand awareness
- Website traffic
- Leads
- Sales
- Engagement
- Customer retention
- Setting SMART objectives
Day 5: Important Digital Marketing Metrics
- Reach
- Impressions
- Engagement
- Click-through rate
- Conversion rate
- Cost per lead
- Customer acquisition cost
- Return on advertising spend
Day 6: Creating a Digital Marketing Plan
- Business analysis
- Marketing goals
- Target audience
- Channel selection
- Budget planning
- Performance measurement
Day 7: Practical Assignment
- Select a business or brand
- Define its objectives
- Identify suitable marketing channels
- Prepare a basic digital marketing plan
Module 2: Market, Competitor and Audience Research
Day 8: Market Research Fundamentals
- Understanding market size and demand
- Customer problems
- Industry trends
- Market opportunities
- Primary and secondary research
Day 9: Competitor Research
- Direct and indirect competitors
- Website analysis
- Social media analysis
- SEO and advertising analysis
- Competitor strengths and weaknesses
Day 10: Target Audience Research
- Demographics
- Interests
- Behaviour
- Location
- Income and purchasing power
- Problems and motivations
Day 11: Creating Customer Personas
- Ideal customer profile
- Customer needs
- Purchase barriers
- Decision-making factors
- Persona documentation
Day 12: Search and Social Behaviour Research
- What customers search for
- Social media content behaviour
- Purchase-intent signals
- Common questions
- Content consumption patterns
Day 13: Using Research Tools
- Google Trends
- Google Search
- Keyword research tools
- Meta Ad Library
- Social media insights
- Competitor website tools
Day 14: Audience Segmentation
- Cold audiences
- Warm audiences
- Existing customers
- B2B and B2C audiences
- Location-based segments
- High-intent audiences
Day 15: Research Project
Students will prepare:
- Competitor analysis
- Target audience profile
- Customer personas
- Initial marketing opportunities
Module 3: Branding and Marketing Strategy
Day 16: Introduction to Branding
- Brand identity
- Brand perception
- Brand promise
- Brand personality
- Customer trust
Day 17: Brand Positioning
- Target market
- Customer problem
- Unique value proposition
- Competitive difference
- Positioning statement
Day 18: Brand Messaging
- Primary brand message
- Supporting messages
- Tagline
- Tone of voice
- Platform-specific communication
Day 19: Offer Development
- Product and service packaging
- Benefits versus features
- Entry offers
- Core offers
- Premium offers
- Lead magnets
Day 20: Pricing and Value Communication
- Communicating value
- Price objections
- Discounts
- Bundles
- Limited offers
- Ethical urgency
Day 21: Marketing Funnel Strategy
- Awareness content
- Consideration content
- Conversion content
- Retargeting
- Follow-up
- Retention
Day 22: Campaign Planning
- Campaign objective
- Audience
- Message
- Content format
- Platform
- Budget
- KPIs
Day 23: Brand Strategy Assignment
Create a basic brand and campaign strategy for a selected business.
Module 4: Content Marketing and Copywriting
Day 24: Content Marketing Fundamentals
- Purpose of content
- Educational content
- Promotional content
- Trust-building content
- Community content
Day 25: Content Pillars
- Selecting content themes
- Audience-based pillars
- Product-based pillars
- Authority and expertise content
- Brand storytelling
Day 26: Content Calendar Development
- Monthly planning
- Weekly scheduling
- Campaign dates
- Platform selection
- Content distribution
Day 27: Marketing Copywriting
- Headlines
- Hooks
- Benefits
- Objections
- Calls to action
- Clear and persuasive writing
Day 28: Social Media Caption Writing
- Short captions
- Storytelling captions
- Educational captions
- Promotional captions
- Engagement CTAs
Day 29: Advertising Copy
- Primary text
- Headlines
- Descriptions
- Offers
- Urgency
- Ad-copy testing
Day 30: Visual Content Planning
- Static graphics
- Carousels
- Reels
- Short videos
- Infographics
- Testimonials
Day 31: Video and Reel Strategy
- Video hooks
- Script structure
- Educational Reels
- Product demonstrations
- Founder-led videos
- Video CTAs
Day 32: Content Repurposing
- Blog to social media
- Reel to carousel
- Long video to short clips
- One topic across multiple platforms
- Avoiding blind duplication
Day 33: AI-Assisted Content Creation
- Using AI for ideas
- Research and outlines
- Caption drafts
- Content calendars
- Human review and originality
- Avoiding generic AI content
Day 34: Content Project
Prepare:
- 30-day content calendar
- Five captions
- Two Reel scripts
- One carousel outline
- One promotional campaign
Module 5: Social Media Marketing
Day 35: Social Media Strategy
- Selecting the right platform
- Platform objectives
- Organic versus paid growth
- Content and engagement systems
- Social media KPIs
Day 36: Instagram Marketing
- Profile optimization
- Bio and links
- Reels
- Carousels
- Stories
- Highlights
- Instagram SEO
Day 37: Facebook Marketing
- Facebook Page setup
- Username
- Cover banner
- Page information
- Content publishing
- Groups and communities
Day 38: LinkedIn Marketing
- Personal profile optimization
- Company Page setup
- B2B content
- Founder-led growth
- Networking
- Lead generation
Day 39: YouTube and Short-Video Marketing
- Channel basics
- Video topics
- YouTube Shorts
- Titles and thumbnails
- Search visibility
- Viewer retention
Day 40: Pinterest and Visual Discovery
- Pinterest business profile
- Boards
- Pins
- Keywords
- Website traffic
- Ecommerce discovery
Day 41: Community Management
- Comment management
- Direct messages
- Customer questions
- Negative feedback
- Response guidelines
- Community trust
Day 42: Organic Follower Growth
- Relevant follower strategy
- Content consistency
- Engagement outreach
- Collaborations
- Creator participation
- Avoiding fake or irrelevant followers
Day 43: Social Media Analytics
- Reach and impressions
- Engagement rate
- Profile visits
- Link clicks
- Leads and sales
- Identifying winning content
Day 44: Social Media Management Project
Students will prepare a platform-specific social media plan for a business.
Module 6: Basic WordPress and Landing Pages
Day 45: WordPress Fundamentals
- What is WordPress?
- WordPress dashboard
- Pages and posts
- Themes and plugins
- Website settings
Day 46: Website Structure for Marketing
- Homepage
- Service pages
- Product pages
- Landing pages
- Blog
- Contact page
Day 47: Basic WordPress Content Management
- Creating and editing pages
- Uploading images
- Publishing blog posts
- Categories and tags
- Menus and links
Day 48: Basic Landing Page Development
- Landing-page objective
- Headline
- Offer
- Benefits
- Trust signals
- Form
- Call to action
Day 49: Contact Forms and WhatsApp
- Basic lead forms
- Required fields
- WhatsApp integration
- Thank-you messages
- Lead notification testing
Day 50: WordPress Marketing Integrations
- Analytics connection
- Meta Pixel overview
- SEO plugins
- Form tracking
- Basic website speed checks
Day 51: WordPress Assignment
Create or plan a basic conversion-focused landing page.
Module 7: Search Engine Optimization
Day 52: Introduction to SEO
- How search engines work
- Crawling
- Indexing
- Ranking
- Organic search results
- Search intent
Day 53: Keyword Research
- Informational keywords
- Commercial keywords
- Transactional keywords
- Local keywords
- Search volume
- Competition and relevance
Day 54: On-Page SEO
- SEO titles
- Meta descriptions
- Headings
- URLs
- Keyword placement
- Internal links
Day 55: Content SEO
- Search intent
- Article structure
- Helpful content
- Originality
- Topical coverage
- Calls to action
Day 56: Technical SEO Basics
- Website crawlability
- Indexing
- XML sitemap
- Robots.txt
- Canonical URLs
- Broken links
Day 57: Website Speed and Core Web Vitals
- Page speed
- Mobile performance
- Image optimization
- Caching
- User experience
- PageSpeed Insights
Day 58: Image SEO
- Image filenames
- ALT text
- Compression
- Image size
- Surrounding content
- Google Images visibility
Day 59: Local SEO
- Google Business Profile
- Business information
- Reviews
- Local keywords
- Location pages
- Local citations
Day 60: Link Building Fundamentals
- Backlinks
- Link quality
- Outreach
- Business listings
- Guest contributions
- Avoiding spam links
Day 61: AEO and GEO Fundamentals
- Answer Engine Optimization
- Generative Engine Optimization
- Clear question-and-answer content
- Entity and brand consistency
- Structured information
- AI-search visibility
Day 62: SEO Audit Process
- Technical review
- Content review
- Keyword gaps
- Competitor comparison
- Priority recommendations
- SEO reporting
Day 63: SEO Project
Students will complete a basic website and SEO audit.
Module 8: Google Ads
Day 64: Introduction to Google Ads
- Google Ads platform
- Search campaigns
- Display campaigns
- Shopping campaigns
- Video campaigns
- Performance Max overview
Day 65: Google Search Campaign Structure
- Account
- Campaign
- Ad groups
- Keywords
- Advertisements
- Landing pages
Day 66: Keyword Selection for Ads
- Match types
- Search intent
- Negative keywords
- Commercial keywords
- Keyword grouping
Day 67: Writing Google Search Ads
- Headlines
- Descriptions
- Assets
- Calls to action
- Ad relevance
- Testing variations
Day 68: Campaign Targeting
- Location
- Language
- Devices
- Scheduling
- Audience observation
- Budget
Day 69: Bidding and Budget Fundamentals
- CPC
- Daily budget
- Manual and automated bidding
- Conversion-based bidding
- Budget control
Day 70: Google Ads Conversion Tracking
- Website actions
- Form submissions
- Calls
- Purchases
- Conversion value
- Tracking validation
Day 71: Campaign Optimization
- Search-term review
- Negative keywords
- CTR
- Quality Score
- Cost per conversion
- Landing-page performance
Day 72: Google Ads Project
Create a sample Google Search campaign with keywords, ads, targeting and budget.
Module 9: Meta Ads
Day 73: Introduction to Meta Advertising
- Meta Ads Manager
- Facebook and Instagram ads
- Campaign objectives
- Account structure
- Business Portfolio overview
Day 74: Meta Campaign Objectives
- Awareness
- Traffic
- Engagement
- Leads
- Sales
- Selecting the correct objective
Day 75: Meta Audience Targeting
- Location
- Demographics
- Interests
- Behaviour
- Custom audiences
- Lookalike audiences
Day 76: Meta Pixel and Conversions API
- What is Meta Pixel?
- Browser-based tracking
- What is Conversions API?
- Server-based tracking
- Event matching
- Tracking limitations
Day 77: Meta Ad Creatives
- Static ads
- Carousels
- Reels
- Video ads
- Product ads
- Creative testing
Day 78: Meta Lead-Generation Campaigns
- Instant forms
- Website leads
- WhatsApp leads
- Qualification questions
- Lead quality
- Follow-up process
Day 79: Meta Sales Campaigns
- Ecommerce objectives
- Product viewers
- Add-to-cart users
- Checkout users
- Purchase optimization
- Catalogue overview
Day 80: Retargeting Strategy
- Website visitors
- Social engagement
- Video viewers
- Form openers
- Cart abandonment
- Existing customers
Day 81: Meta Campaign Optimization
- CPM
- CTR
- CPC
- Cost per lead
- Cost per purchase
- Frequency
- Creative fatigue
Day 82: Meta Ads Project
Create a complete Meta campaign plan with audiences, creatives, budget and tracking.
Module 10: Analytics, Tracking and Reporting
Day 83: Google Analytics 4 Fundamentals
- Users and sessions
- Traffic sources
- Engagement
- Events
- Conversions
- Reports
Day 84: Google Tag Manager
- What is GTM?
- Tags
- Triggers
- Variables
- Event tracking
- Testing and publishing
Day 85: Campaign Tracking with UTM Parameters
- Source
- Medium
- Campaign
- Content
- Tracking social links
- Measuring campaign traffic
Day 86: Microsoft Clarity and User Behaviour
- Heatmaps
- Session recordings
- Rage clicks
- Dead clicks
- Scroll behaviour
- Conversion barriers
Day 87: Digital Marketing Reports
- Monthly reporting
- Channel performance
- Campaign results
- Traffic and conversions
- Insights and recommendations
Module 11: Lead Generation and Marketing Automation
Day 88: Lead-Generation Systems
- Lead magnets
- Landing pages
- Forms
- WhatsApp leads
- Email capture
- Lead qualification
Day 89: Final Project and Career Roadmap
Students will prepare and present a complete digital marketing strategy including:
- Business and competitor analysis
- Target audience
- Brand positioning
- Content plan
- SEO strategy
- Social media strategy
- Google and Meta Ads plan
- Lead-generation funnel
- Analytics and KPIs
- 90-day implementation roadmap
Also covered:
- Building a portfolio
- Freelancing platforms
- Client proposals
- Pricing services
- Job preparation
- Interview fundamentals
Day 90: Final Review and Assessment
- Final project presentation
- Campaign review
- Practical questions
- Individual improvement feedback
- Career and execution roadmap
- Course conclusion
Practical Projects Included
Students will complete:
- Market and competitor analysis
- Customer persona and audience research
- Brand-positioning plan
- 30-day social media calendar
- Content and advertising copy
- Basic WordPress landing page
- SEO audit
- Google Search campaign plan
- Meta advertising campaign plan
- Lead-generation funnel
- Analytics and reporting framework
- Complete 90-day digital marketing strategy
Tools Covered
- Google Trends
- Google Keyword Planner
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Google PageSpeed Insights
- Microsoft Clarity
- Meta Business Suite
- Meta Ads Manager
- Meta Ad Library
- WordPress
- Basic Elementor
- SEO plugins
- Canva
- AI content and research tools
- Email and WhatsApp marketing tools
- Spreadsheet-based reporting tools
Who Can Join?
This course is suitable for:
- Students
- Job seekers
- Freelancers
- Business owners
- Marketing professionals
- Sales professionals
- Content creators
- Social media managers
- Website developers
- Entrepreneurs
- Anyone planning a digital marketing career
Course Requirements
Students should have:
- Laptop or desktop computer
- Stable internet connection
- Basic computer knowledge
- Working email address
- Active social media accounts
- Willingness to complete practical assignments
No previous digital marketing or coding experience is required.
Important Course Notice
- Course admission is subject to seat availability.
- Students should attend classes regularly.
- Practical assignments are an important part of the programme.
- Advertising budgets used for personal or live campaigns are not included in the course fee.
- Domain, hosting, premium tools and paid software are purchased separately when required.
- Results from SEO or advertising cannot be guaranteed because they depend on competition, budget, implementation and market conditions.
Application Section
Apply for the Digital Marketing Specialist Course
Learn practical digital marketing, social media, SEO, Google Ads, Meta Ads, analytics, lead generation, AI tools and basic WordPress through live online classes.
Course Starts: 15 August 2026
Duration: 90 Days
Class Duration: 45 Minutes
Course Fee: ₹25,000